Resume

EXECUTIVE SUMMARY

Senior marketing and communications leader with 15+ years of experience building brands, driving customer engagement, and leading integrated campaigns across highly regulated and mission-driven sectors. Known for delivering measurable results through data-informed strategy, cross-functional leadership, and compelling storytelling. Skilled in digital transformation, brand development, crisis communication, and team building. Now transitioning to private industry with a strong foundation in managing multi-channel marketing for complex organizations and community-centered brands.

CORE STRENGTHS

• Strategic Marketing & Brand Management
• Digital Campaign Planning | SEO | Social Media | Paid Ads
• Integrated Communications & Public Relations
• Customer Journey Mapping & Lead Generation
• Executive Messaging & Crisis Communication
• Leadership Development & Cross-Functional Collaboration
• CRM & Marketing Automation: HubSpot, Salesforce, Slate
• Inclusive Messaging & DEI Strategy
• Website Strategy | UX | Accessibility (WCAG/ADA)
• Vendor & Budget Oversight
• Creative Direction | Content Strategy | Copywriting

PROFESSIONAL EXPERIENCE

Lead Graphic & Web Designer

Ortonville Independent & Indy Prints – Ortonville, MN

April 2025 – July 2025

• Design digital and print marketing collateral for regional businesses and organizations.
• Manage client accounts from concept through production, ensuring brand consistency, high-quality output, and on-time delivery.
• Create high-visibility campaigns for tourism, events, and economic development projects.

Owner & Operator

Alibi Lounge & Grill + Ortonville Golf Course – Ortonville, MN

March 2023 – April 2025

• Directed marketing, branding, and daily operations for two hospitality businesses.
• Launched digital campaigns and loyalty initiatives that increased repeat visits by 40%.
• Oversaw social media, local advertising, and email marketing to grow brand engagement and community presence.

Interim Marketing Manager (Remote)

Emory University School of Law – Atlanta, GA

October 2021 – July 2023

• Built digital recruitment campaigns focused on customer lifecycle and conversion optimization.
• Created content strategy and managed digital assets across paid, owned, and earned media.
• Streamlined CRM communications using HubSpot, Slate, and Salesforce to improve lead flow and performance metrics.

Director of Communications & Marketing

University of Minnesota Morris – Morris, MN

December 2019 – July 2021

• Led brand strategy and marketing communications for a high-profile institution.
• Directed digital transformation projects, including a website redesign with WCAG compliance.
• Managed all public messaging during COVID-19, including crisis response, media outreach, and internal communication.

Executive Director of College Relations

Green River College – Auburn, WA

January 2014 – July 2018

• Oversaw marketing, public affairs, and digital strategy for a large, multi-campus institution.
• Drove community engagement and audience growth with SEO and inbound marketing campaigns.
• Led communications strategy for a Department of Homeland Security campus resilience initiative.

Director of Marketing, Communications & PR

Saint Paul College – Saint Paul, MN

May 2012 – December 2013

• Increased customer acquisition through integrated marketing and targeted media buying.
• Launched a high-circulation institutional magazine and contributed to national thought leadership via media outlets including The Huffington Post.

Director of Marketing

ABC Seamless – Hastings, MN

January 2006 – May 2012

• Managed brand, marketing, and outreach for a major home improvement company.
• Directed teams of canvassers and telemarketers, generating consistent lead pipelines.
• Designed and executed promotional strategies, including an annual Minnesota State Fair exhibit that contributed to $3M+ in additional sales per year.

Air Personality & News Producer

Big Stone Broadcasting & MidStates Broadcasting (KDIO 94.5FM, Froggy 99.9FM)

1988–1996 (Various)

• Delivered live and pre-recorded content as on-air talent, including music programming and local news.
• Researched, wrote, and produced daily newscasts under tight deadlines and FCC compliance.
• Developed sponsored content and promotions in collaboration with sales teams and advertisers.

EDUCATION

MBA, Marketing & Social Impact – Bethel University (2012)

MA, Applied Ethics & Philosophy of Law – Vermont College of Union Institute & University (2006)

BA with Distinction, Philosophy & Art History – University of Minnesota Morris (2004)      Scholar of the College Award

CERTIFICATIONS

• Accreditation in Public Relations (APR) – PRSA
• Google Analytics & SEO – Google
• FEMA NIMS Certification – Emergency Management
• Clery Act Compliance – Clery Center

TECHNOLOGY & TOOLS

HubSpot | Salesforce | Slate | Google Analytics

Adobe Creative Suite | WordPress | Canva | Constant Contact

Trello | Omni CMS | Social Media Management Platforms

WCAG / ADA Accessibility | HTML & CSS Basics | Video Production